In March 2020, during the onslaught of the pandemic, with a global lockdown that affected millions of businesses all around the world, including my modeling career, recently launched and thriving fashion business, as well as my budding acting career, I desperately needed an alternative income. 

I got introduced to a platform where I could learn to trade the financial markets and make money online. I was intrigued, so I also introduced
my family and close friends. Months later, I realized I had built a team of hundreds of ambitious young people, but what was most striking to me was the incredible leadership the women in my team were exhibiting. The passion with which they carried out the tasks? The confidence and charisma they exuded?

I was excited, and this inspired the vision for our first event: Queen’s Trade. This virtual event attracted over 300 attendees. Months later,
our team grew exponentially, attracting more beautiful, ambitious, and hardworking young people. It then struck me that this community
I was building went beyond learning to trade forex and make money together. I was teaching personal development, and excellent leadership skills were being cultivated. Shy, unsure young women and girls were joining us and blossoming into confident, charismatic leaders before my very eyes. It felt magical! The team kept growing, and in June 2022, 

I organized another virtual event: Beauty, Brains, and The Bag. This time,
we had over 500 attendees.

The title “Beauty, Brains, and The Bag” was inspired by the incredible women on my team. They are proof that women don’t have to choose.
We can be beautiful, smart, and successful. We can get married, stay single, have kids, or not. Before this experience, I had never seen women
win on that level within a space. The women in my team excelled and thrived because they were in an environment that did not limit them because of their gender. It was a testament to the fact that women are capable of being exceptional leaders and successful business people if only society would give them the right opportunity and support.

It dawned on me that beyond the women in my team, this is a struggle for girls and women across Africa. Beyond our ability to birth kids, we women are capable of much more. We have the potential to create valuable inventions, head organizations, lead nations, and create meaningful change. 
In November 2022, I officially registered my Foundation: The Princess Agunbiade Foundation with the Nigerian Corporate Affairs Commission, and BBB Women Org became one of the initiatives to further her objectives. BBB stands for Beauty, Brains, and The Bag. The ‘Beauty’ and the ‘Brains’ stand to remind ALL women of the inherent beauty, confidence, charisma, and intelligence that we possess, which contrary to societal stereotypes, can coexist, and ‘The Bag’ alludes to the incredible success ALL women have the potential to achieve.

BBB Women Org seeks to invest in the physical, social, psychological, and economic development of young women and girls, nurturing, supporting, and preparing them for leadership and success while knocking down harmful societal stereotypes around women, and shaping public perception of women as equal contributors to the world. The vision is to inspire a shift to gender-balanced representation across different political, economic, and public spheres of life.